Why CFOs must rethink their priorities in record-to-report transformation

Generative AI (GenAI) is having its moment, with promises of revolutionary applications like writing reports, drafting emails, and generating insights. Yet for CFOs managing record-to-report (R2R) processes, this enthusiasm often feels misplaced. Many finance organizations struggle to execute the basics — closing books on time, reconciling accounts, and ensuring compliance — due to fragmented, manual processes. Without addressing these inefficiencies, AI solutions risk amplifying dysfunction rather than solving it.

A mirage of insight in a desert of inefficiency

Let’s imagine a generative AI solution deployed...