My story with ZBB started when I was asked to run a logistics business in the US, with the following caveat: my experience consisted of finance-related positions, no experience in field operations nor supply chain. It was evident that my employer made a giant leap in my potential and that I had to deliver. As any green manager, I was in dire need of coaching and good advice. So a first reflex was to seek guidance from more experienced executives and also to dive into those business books teaching how to succeed in the first 30 or 90 days of a new job. In this flood of information, I was fortunate to get the single piece of advice a financier like me needed for the future transition: use z...